Brand Executive

British American Tobacco (Malaysia) Berhad
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Undisclosed

Damansara City

Full-Time

Job Description

  • To work with trade marketing to set engagement programmes and cycle plans to ensure brand strategies & objective are executed and evaluate at field level.  
  • Promote brand understanding, insights and commitment throughout BAT.  
  • Drive fact-based decision making by providing market analysis, report and clear recommendation for action.  
  • To report and analyse brand performance clearly and concisely, focusing on actions.    
  • Monitor operational brand plans and recommend changes to brand programmes  
  • To ensure external agencies manage brand programmes  
 

Job Requirements

  • Min of 3 years working experience in marketing and/or similar roles within an FMCG organisation.  
  • Awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication.  
  • Fluency in written and spoken English.  
  • Strong analytic skill & logical/creative thinking.  
  • Good management and interpersonal skills.  
  • Ability to deal with both internal and external stakeholders.  
  • Commercial approach to all activities.  
  • Possess exceptional initiative and strong decision-making ability.  
  • Affinity with analytical activities and software systems. 
 

Additional Info

Experience Level

4 - 7 Years of Experience

Job Specialisation

Advertising & Branding, Business Development, General Sales


Company Profile

British American Tobacco (Malaysia) Berhad-logo-image

British American Tobacco (Malaysia) Berhad

We are British American Tobacco, a truly global company with a highly successful past and an exciting future ahead. From the successes of our traditional tobacco business to the acquisition of Reynolds American Inc. and our $2.5 billion investment in potentially reduced-risk products, we’re passionate about the world we’re building. And at the heart of this world are our people. Our 55,000 future makers, industry leaders, game changers – all helping to lead the transformation of an entire industry. Together, they put category – leading products on shelves, collaborate globally, push the boundaries in a challenging environment, and lead the way for the future. Bold, passionate and results-driven, they have what it takes.

British American Tobacco Malaysia (BATM) with its combined history of over 100 years in Malaysia, is the clear market leader in the industry and our wealth of expertise employed in all aspects of our business has positioned us to meet the challenges of the future. We ensure that we market responsibly, and in a manner sensitive to our environment.

Brand Executive

British American Tobacco (Malaysia) Berhad

Undisclosed

Damansara City

Full-Time

This job is no longer available