Brand Activation Executive
British American Tobacco (Malaysia) Berhad
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Undisclosed
Damansara City
Full-Time
Job Description
Responsibilities:
1) Prepare agency brief based on agreement of campaign scoping:
- Establish campaign background and objective with the right product proposition
- Target audience and SOBs
- Rational and emotional belief
- Purchase drivers and barriers
- No. consumers required for trial to hit KPIs
2) Development of the 360° campaign strategy & plan including:
- Consumer & retailer touchpoints required
- Deployment plan
- Creative adaptions and key message requirements
3) Creative development of consumer engagement touchpoints which are relevant to campaign objectives (i.e. lighters, macaron, sound pod, scent pod, etc)
4) NTA / Trina / Adhoc STA as 121 Platform:
- Creative development of comms and touchpoints
- Production and deployment of touchpoints
- Outlet targeting & routing
- Development of overall M.O and outlet targeting
- Activation performance monitoring and evaluation
5) FFOP - Development of M.O and outlet targeting
6) Development of posters, banners, email blast, PC wallpaper & screensaver, ad hoc HQ events (What’s Up session) incl. Corporate Conference, EdX engagement, market attachment, CI cascade.
Job Requirements
- Min of 3 years working experience in marketing/advertising and/or similar roles within an FMCG organization.
- Awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication.
- Strong analytic skill & logical/creative thinking.
- Good management and interpersonal skills.
- Ability to deal with both internal and external stakeholders.
- Commercial approach to all activities.
- Possess exceptional initiative and strong decision-making ability.
- Affinity with analytical activities and software systems.
Additional Info
Experience Level
0 - 7 Years of Experience
Job Specialisation
Business Development, Retail Sales, Telesales / Telemarketing
Company Profile
British American Tobacco (Malaysia) Berhad
We are British American Tobacco, a truly global company with a highly successful past and an exciting future ahead. From the successes of our traditional tobacco business to the acquisition of Reynolds American Inc. and our $2.5 billion investment in potentially reduced-risk products, we’re passionate about the world we’re building. And at the heart of this world are our people. Our 55,000 future makers, industry leaders, game changers – all helping to lead the transformation of an entire industry. Together, they put category – leading products on shelves, collaborate globally, push the boundaries in a challenging environment, and lead the way for the future. Bold, passionate and results-driven, they have what it takes.
British American Tobacco Malaysia (BATM) with its combined history of over 100 years in Malaysia, is the clear market leader in the industry and our wealth of expertise employed in all aspects of our business has positioned us to meet the challenges of the future. We ensure that we market responsibly, and in a manner sensitive to our environment.
British American Tobacco Malaysia (BATM) with its combined history of over 100 years in Malaysia, is the clear market leader in the industry and our wealth of expertise employed in all aspects of our business has positioned us to meet the challenges of the future. We ensure that we market responsibly, and in a manner sensitive to our environment.
Brand Activation Executive
British American Tobacco (Malaysia) BerhadUndisclosed
Damansara City
Full-Time
This job is no longer available