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UX Generalist

Creative - Visual Design (Graphics, Interior, UI/UX, etc.)
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Kuala Lumpur, Kuala Lumpur

About The Job

About the Job

Brighttail is a growing B2B marketing agency looking for an experienced UX Designer to measure and optimize B2B websites to improve the usability, and create the best user experience to increase engagement and conversions.

You should be a UX generalist who can conduct in-depth user research as the basis of your UX design process, able to implement UX best practices and provide design solutions to usability issues.

Job Requirements

Job Responsibilities
  • Plan and conduct remote user research and competitor analysis
  • Interpret data and qualitative feedback
  • Create user personas, jobs-to-be-done, customer journey maps for clients’ websites
  • Design information architecture and sitemaps
  • Create low fidelity wireframes for web pages
  • Conduct usability testing
  • Create design system for each web project

Job Requirements
  • Bachelor’s degree in Design, Computer Science or relevant field
  • Proven working experience as a UX designer or similar role
  • Portfolio of web UX design projects
  • Fluent in user-centric design best practices
  • Solid knowledge in web usability particularly for B2B websites
  • Excellent communication skills and empathy for user
  • Good design and color sense; have great attention to details
  • Ability to analyze and interpret both quantitive and qualitative data
  • Knowledgable of wireframing tools (Adobe XD, Sketch, InVision, Figma, etc.)
  • Knowledgable of analytics tracking tools (Google Analytics, Hotjar)

  • Knowledgable in B2B marketing
  • Knowledgable in UX writing
  • Knowledgable in SEO

Our Culture


Brighttail is a Marketing-as-a-Service (MaaS) agency that helps startups, scaleups, and other high-tech firms achieve their growth ambitions. Founded in Silicon Valley in 2016, Brighttail proudly serves clients all around the world from our office in Kuala Lumpur.


Brighttail is more than just a place to work. It’s a place to express yourself, find your passion, fuel your creativity, build your career, and make lasting friendships. We’re a group of smart, talented, and fun-loving people who want to belong to something bigger than ourselves and do work that makes a real difference in the world. Sound like you? We’re always looking for people who want to take a bigger role in marketing and join a team of difference-makers.