Performance Marketing Lead
Brighttail Digital
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Undisclosed
KL City Centre
Full-Time
Job Description
Brighttail is a thriving B2B marketing agency looking for a passionate Performance Marketing Lead or Manager to join our world-class digital team. The ideal candidate is creative, results-driven, and possesses excellent interpersonal and analytical skills.
In this role, you will have the opportunity to work with exciting technology brands across B2B sectors (semiconductors, SaaS, robotics, and more).
In this role, you will have the opportunity to work with exciting technology brands across B2B sectors (semiconductors, SaaS, robotics, and more).
In this role, you will be responsible for leading the performance marketing team, implementing and monitoring digital marketing campaigns across all digital networks for our portfolio of high-tech B2B clients. You are a self-starter who is passionate about growing our clients' businesses, empowering your team members, as well as growing your own career.
Job Responsibilities:
- Lead the performance marketing team from the strategy to the execution of performance-driven campaigns to maximize conversions, growth, and revenue.
- Develop, manage and perform daily account responsibilities associated with Google Ads (Search and Display), Microsoft Ads, and related programmatic and social ads platforms
- Plan and manage digital marketing campaigns, analyze important data and metrics, and prepare accurate reports on the client’s campaign performance
- Able to make data-driven decisions and constantly improve ad effectiveness and maximize ROI
- Develop and optimize key performance indicators and evaluate the day-to-day performance of all digital marketing campaigns.
- Manage Google Analytics, including creating and implementing custom dashboards, custom goals, and funnels as well as customized reports.
- Strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touchpoints.
- Analyze industry and competitor trends to identify new digital marketing opportunities.
Job Requirements
Job Requirements:
- Bachelor’s degree in Marketing, Business, Finance, or any relevant field
- Possesses a marketing and growth mindset, with a strong interest in leading and growing a team of young performance marketers
- Hands-on experience in performance marketing is a must
- Meticulous and has strong attention to detail—you’re able to quickly link overall business objectives to execute a well-aligned digital marketing strategy.
- Strong analytical skills to analyze data and campaign performance, and recommend improvements.
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Experience with marketing software and analytics tools, including but not limited to Google Analytics, Google Data Studio, Google Tag Manager, SEMRush, Hotjar, etc.
- Able to work efficiently in a fast-paced environment with tight deadlines.
- Able to multitask and handle a multitude of different responsibilities at one time.
- Good time management and prioritization skills.
- Preferably with 3 - 5 years’ proven working experience in performance marketing
- Up to date on the latest trends and technologies in digital marketing
- Fundamental knowledge of SEO and web development
- Strong English proficiency
- Experience in the B2B industry is appreciated, but not necessary
Even if you don’t check every box, but see yourself making an impact, please press: Apply.
Company Benefits
Apple Laptop
Work in an all-Mac environment (unless you want a PC)
Flexibilty
Your best work in your best environment. We are flexible so long as you are accountable.
Bonus + Increment
Do your best, aim for the sky and reach for those bonuses and yearly increments!
Unlimited PTO
It's your BIRTHDAY, take a day off on us! Plan to work on a public holiday? No worries, save the holiday for a later date.
Medical Insurance
We've got you covered. Not covered? No worries! We have an additional medical allowance for each employee.
Engaging + Empowering Team
A community of like-minded intellectuals who put the fun in every work and where people thrive.
Additional Info
Experience Level
1 - 10 Years of Experience
Job Specialisation
Advertising & Branding, Digital Marketing, Public Relations
Company Profile
Brighttail Digital
Brighttail is a Marketing-as-a-Service (MaaS) agency that helps startups, scaleups, and other high-tech firms achieve their growth ambitions. Founded in Silicon Valley in 2016, Brighttail proudly serves high-tech clients all around the world from our Asia HQ in Kuala Lumpur.
Performance Marketing Lead
Brighttail DigitalUndisclosed
KL City Centre
Full-Time
This job is no longer available