Job Description

• Ensure that all content generated by the team is up to or exceeds the expectations of the client.
• Be a brand champion for clients by helping to define their brand voice and imagery to drive brand consistency with every piece of content (copy, animation, image or video).
• Brainstorm ideas and concepts for the visuals and copies with the social media team.
• Identify and advocate storytelling opportunities on owned, earned, paid and new media platforms beyond the primary channels of Facebook, Instagram, Twitter, Wechat, Line and Youtube.
• Oversee the content production phase by working closely together with designers and copywriters, ensuring that content is fresh, relevant, on-brief and on-strategy.
• Day-to-day social media management inclusive of creating and publishing contents on clients’ social media channels, monitoring and responding to comments and messages, and monthly reporting of all social media activities.
• Understand consumer behaviour and brand positioning across several markets and counsel local teams to execute campaigns in an efficient and grounded way that consumers would engage and understand.
• Keep abreast of the latest social media trends, tools, formats.
• You are expected to have expertise in understanding how digital channels work, how consumers behave and use the channels, and the social context brands operate 
• Lead social media team members by taking ownership of the growth and development of every individual in your team.
• Develop workflows, reporting templates and insights for monthly reviewing of campaign reports to gauge the effectiveness of the content and/or campaign ran for the clients.
• Ability to present persuasively and confidently to internal and external stakeholders.

Job Requirements

• At least 3 - 5 years on the job experience in social media, brand marketing, digital marketing or relevant experience
• Someone who understands and ‘gets’ the Asia Pacific region in terms of social media marketing landscape and consumer behavior.
• A “problem solving” mindset and the ability to take on challenges with enthusiasm
• Proven record of growing audiences across different social platforms
• Experience in managing, supervising and mentoring a team
• Agile collaborator with a positive attitude and a team player
• Expert on running and managing large scale social media campaigns.
• Excellent verbal and written communication skills in English. Other regional languages will be a plus!
• Hands-on experience with social measurement and social analytics tools
  
  

Additional Info