Job Description

• Plan and implement comprehensive member's activities annual calendar.
• Manage database mining; maximize the usage of member’s information (demographic, psychographic and purchase history) to develop relevant activation activity / campaign.
• Develop and update communication materials and birthday gifts for the usage of members (in line with the brand identity and direction).
• Manage Mailing House to ensure data is provided securely, received and mailings are processed correctly and on time.
• Work collaboratively with external merchants and through strategic partner tie-ups to enrich membership with benefits and privileges.
• Formulate and develop management reporting and data analysis to track activity / campaign effectiveness.
• Be responsible and accountable for the improvement of key metrics such as Customer Recruitment Rate and Customer Retention Rate.
• Manage CRM monthly expense report.
• Gather competitive intelligence and monitor market trends in relation to various loyalty programs in the industry.
• Work closely with marketing team to ensure mutual goals and implementation of marketing plans and launch activities. 
   

• Plan and execute all web, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends & insights and optimize spend & performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  
  

Job Requirements

• Minimum degree in Marketing or PR or equivalent
• Strong knowledge of customer relationship management
• Good written and spoken English, Bahasa Malaysia and Mandarin
• Strong marketing experience especially Partnership and Loyalty Program Management is preferred
• Dependability and strong leadership skills
• Systematic, focused and well organized person
• Strategic thinking and creative mindset with strong analytical skills
• Minimum 2 - 3 years marketing experience in beauty, fashion or relevant industry
  
  

Company Benefits

Additional Info