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Content Marketing Manager

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Taman Connaught / Cheras, Kuala Lumpur

About The Job

  • Orchestrating digital content strategies across all online platforms
  • Driving traffic and engagement that translates to sales and brand promotion
  • Managing a content marketing budget
  • Measuring the results of marketing activity to inform future marketing campaigns
  • Managing a team of writers, illustrators and data analysts
  • Implementing SEO best practices
  • Knowing which platform different kinds of content are best suited to
  • Designing and implementing creative marketing strategies to disseminate content
  • Assist teams with daily activities and execution of Marketing campaigns
  • Coordinate with related teams to consolidate requirement of information
  • Collaborate with designers and related team to produce online content
  • Do pre & post site check when a campaign lives to avoid errors or bad user experience
  • Handle urgent cases and working on a shift (if necessary) to control the request accordingly
  • Identify loopholes and suggest ideas to improve the process
  • Generate new ideas and explore new ways to identify new channels to reach our target buyers
  • Keep confidentially of all information mentioned in each campaign request

Job Requirements

  • Bachelor's degree in Marketing or related field
  • Experience with online community building
  • Data-driven and highly analytical
  • Proficiency with Google Analytics
  • Proficiency with social media analytics, understand the nuances, advantages and shortcomings of each platform and know how to utilize data in formulating a campaign strategy
  • Highly analytical thinker with an audience-first mindset
  • Ability to demonstrate sound leadership and decision-making
  • Time management skills
  • Excellent interpersonal and communicative skills

Our Culture


Established since 1974, BONIA, the international luxury brand and leather specialist, has created a trademark legend in the fashion industry, achieving numerous milestones among the many accolades it receives. BONIA has been building its identity consistently and constantly as well as earned its prestige by highlighting the three principals of its brand at all time- that’s Modern, Elegant and Contemporary.

Join a rapidly expanding public listed company on the Main Market of Bursa Malaysia, which involves in manufacturing, marketing, retailing and distributing luxury leatherwear, footwear, men’s apparels and accessories.  BONIA Group has a network of over 1,000 sales outlets and 190 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam, Thailand, Myanmar, Cambodia, Indonesia, Brunei, Kuwait and the Kingdom of Saudi Arabia.  The Group continues to develop its global presence by forging strong networks with key partners around the world.
In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as SEMBONIA, and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Valentino Rudy, The Savile Row Company, Braun Buffel and Renoma.


We are a public listed company engaged in design, distribution and export of a wide variety of fashionable leather products. In line with our rapid expansion, we are seeking competent, dedicated and experienced candidate to join our company to grow!