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Digital Marketing Specialist

Marketing - Digital
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Mutiara Damansara, Selangor

About The Job

  • To focus on members’ acquisitions, conversions and retentions, primarily on Facebook and Instagram.
  • Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.
  • To develop social media campaigns and to brainstorm new and innovative growth strategies.
  • Communicating and collaborating with internal and external stakeholders to effectively devise, structure and deliver marketing strategies.
  • Coordinating with designers to ensure that all design objectives are in line with resolved digital marketing strategies.
  • To plan and to monitor campaigns’ spending against the budget allocated.
  • Analyse and report audience information and demographics, as well as the success of the social media projects.
  • To prepare reports on a timely manner on the campaigns’ performance.
  • To conduct market research, to analyse and to identify the latest trends/technologies in order to stay abreast of the industry trends.

Job Requirements

  • Candidate must possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.
  • Requires 2 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram, AdWords, YouTube and other third-party ad platforms.
  • Required language(s): English, Mandarin and Bahasa Malaysia.
  • Required skill(s): Microsoft Excel.
  • Well-versed in Facebook’s algorithm and strong familiarity with multiple social media platforms to enhance brand awareness, impressions and has a proven track record in managing and optimizing paid media campaigns.
  • Tech savvy and has good knowledge of online marketing tools.
  • Experience in marketing agency, e-Commerce, affiliate marketing or dropshipping business will be an added advantage.

Our Culture


Our vision is to be the “number 1 leading BPO in Asia”.

Our mission is to “make our customer WOW with our services”.

Core Values
Willing to learn and teach
Grateful and thankful (integrity)
Communication (open-minded)
Passion (*CRED - commitment, responsibility, efficiency and disciplined)


Black Sire, a Digital Solutions Company

As we move into the era of Information Age, information technology has rapidly transformed over the years and are now inevitable in our daily lives. With that in mind, businesses today are also quick to adapt to the new age by establishing a strong online presence and existence.

Here at BLACK SIRE TECHNOLOGY, we strive to be a one-stop hub that is able to cater to our clients’ business needs, as we are comprised of a community of diligent experts working hand-in-hand to develop digital transformation solutions.

From digital marketing to software development, game development, tele-sales and customer service, we accommodate to our clients from various industries such as gaming, e-Commerce, F&B and more. We take pride in our ability to comprehend our clients’ business model and direction, and subsequently to develop tailored digital solutions.