Job Description

• Grow and expand BigPay’s social media presence on existing platforms including Facebook, Instagram, Twitter and TikTok.
• Build and execute social media strategy through competitive research, platform determination, messaging and audience identification. 
• Lead social content calendar – includes content planning, ideation, execution, implementation, and community building. 
• Continuously improve all social strategies by tracking follower engagement metrics, insights and best practices across channels and reporting back monthly. 
• Create and craft highly engaging narratives and content that reflects BigPay’s tone of voice and resonates with the Malaysia and Singapore audiences – experimenting across diverse and emerging content formats 
• Ensures social media campaigns and content support BigPay’s brand/marketing and business strategy by working cross functionally with the wider marketing team (product marketing, content/blog, partnerships) and product and customer experience teams. 
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Define Social KPIs and develop a plan to measure and optimise performance
• Collaborate with other departments (Customer Experience/Product) to manage reputation, identify key messaging, and coordinate feedback to coordinate actions plans.

Job Requirements

• 5+ years experience in social media, marketing, and community building.
• Strong conceptualising and copywriting skills and strong eye for detail and design. Experience partnering with designers to provide creative/art direction.
• Natural ability to hold engaging conversations with online communities across social platforms.
• Experience with social analytics/listening tools and content creation tools such as Canva, Adobe Creative Suite.
• Knowledge of online marketing and good understanding of major social media platforms. 
• Experience working with the technology / finance sector. Interest in personal finance will be a plus.
• Comfortable working in high growth, sometimes ambiguous environments
• Self-starter with a strong sense of initiative, judgment and resourcefulness. Ability to adapt quickly to change.
• Strong presentation and communication skills.
• Candidate can apply via https://bigpay.bamboohr.com/jobs/view.php?id=28&source=aWQ9MjE%3D

Additional Info