CompaniesJobsFor Employers

Product Marketing Manager

Information technology
Please log in to view salary
Damansara Heights, Kuala Lumpur

About The Job

  • Build and manage the customer insights both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and marketing teams on challenges and new opportunities within the business.
  • Be the bridge between product and marketing, commercial teams, aligning the ecosystem goals with marketing activities to create a successful go-to-market strategy. Partner with the leadership team to get organizational buy in on the plans for product marketing.
  • Develop product marketing value proposition and messaging based on insights and data
  • Identify and recommend marketing opportunities, automation and measurement that must be built into product development
  • Document how our products work, what the user experience is like, what can go wrong
  • Equip front line teams (commercial, marketing, operations, and customer support) with product training and product communications
  • Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers
  • Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption
  • Maintain close relationships with cross-functional teams including product managers, product designers, marketing teams, operations and customer support to drive the execution of product launches, product iteration and ongoing usage of key products 

Job Requirements

  • Bachelor’s degree
  • Proven record of driving the consumer growth and engagement in large consumer internet companies in a product or marketing function.
  • Has strong cross-functional leadership track record
  • Technical skills in Product Marketing,  Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
  • Have ~4 years marketing experience using broad marketing mix OR ~4 years management consulting experience
  • Deep understanding of travel industry consumer market is a plus.
  • Excellent quantitative and qualitative analytical ability to understand and decompose data. Ability to A/B or multivariate test, measure and continuously improve the baseline.
  • Direct experience in delivering results using iterative or Agile methodologies.
  • Experience in analytics tools such as Google Analytics, Facebook Analytics, Mixpanel, Firebase, Salesforce.
  • Strong track record of building lasting business cross-functional partnership with both internal and external groups, especially marketing, design, product and commercial. 

Our Culture


BIGLIFE Sdn Bhd (formerly known as BIG Loyalty Sdn Bhd and Think BIG Digital Sdn Bhd) is a subsidiary of AirAsia Bhd under its digital arm, RedBeat Ventures - a travel and lifestyle technology company expanding beyond air transport.
With more than 20 million BIG Members, BIGLIFE opens up new business opportunities beyond member-exclusive air transport privileges. BIGLIFE now enables BIG Members to do more with its newly enhanced all-in-one 'AirAsia BIG' app with various new travel and lifestyle features/services. BIG Members can now find the best flight deals not just across AirAsia's extensive network but also across all other airlines. BIG Members can now book hotel stays, tour/travel activities, purchase duty-free products and live more with BIG Points to redeem everyday lifestyle deals with just a tap away! BIG Members can now have more avenue to earn BIG Points automatically.
Some of the awards bagged by the former - Think BIG Digital Sdn Bhd and BIG Loyalty Sdn Bhd were the Loyalty Programme of the Year in 2016, Best Regional Loyalty Marketing Campaign (Gold), Best Use of Direct Marketing and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018.