Job Description

• Develop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.

• Comprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by line manager.

• Execute plan of A&P spend for product’s ATL communication, working together with Media Manager to ensure timeliness.

• Develop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner. 
• Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns. 
• Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.

• Execute and value add to research projects planned in support of line manager

• Implement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externally

• Financial savvy – able to comprehend P&L and seek opportunities to continuously improvement cost efficiency.
• Accountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews. 

• Inspiring, motivate, coaching, develop cross functional team to deliver business objective.
• Self-initiative to own career development plan.
• Courage & actively give and seek for feedback from line manager and colleagues

• Update Direct Line Manager on the status of the principle accountabilities on bases of internal and external information: market research for brand image, usage, market share.
• Demonstrate the highly effective communication within the cross-function (with SCM, CD team, Retail team, Regulatory, Supply Chain, Regional Marketing, Finance) to ensure the highest business result achieved.
• Complete standard monthly reporting templates as required by category assigned in timely and data accurate manner.

Job Requirements

• Preferably degree holder in Business/ Marketing/ Management/ Economics/ Commerce
• Min 5 years Consumer Brand Marketing experience within the similar capacity of MNC FMCG preferred (Personal Care/ Female Category/ Skincare/ Beauty a plus)
• High fluency and comprehension (Oral & Written) in English – Plus point:  Malay and Mandarin languages
• Microsoft Excel & Power point Savvy
• Proficiency in Nielsen Advisor is a plus
• Strong leadership, self initiator and high level of self-accountability
• Effective planning, time management, presentation, negotiation, communication and project management
• High Problem Solving Skill
• Entrepreneurship and Ownership
• High sense or emergency
• Positively motivated “Can-do attitude
• Ability to multitask 
• High awareness and passion for today’s trends and news

Company Benefits

Additional Info