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Area Sales Executive. Modern Trade (Central)

Sales (Corporate, Real Estate, Telesales, etc.)
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Petaling Jaya, Selangor

About The Job

Derive Business Strategy and Objective
  • Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies

Customer Orientated
  • Maintain Strategic Business Relationship with customer
  • Negotiate sales with existing and new customers
  • Provide ongoing support to high value clients and ensure high quality customer service being delivered.
  • Identify Customer needs and opportunities by analysing sales gap and develop strategy to minimize or close gap
  • Serve as a liaison between clients and company departments
  • Familiar with outlet's sales operation in terms of merchandising and ordering process
  • Possess very detailed product knowledge as well as through knowledge of client's business

Leadership (Manage, oversee, guidance, coaching, motivation etc)
  • Oversee daily sales support /planning activities in Echoplus / EP Demand
  • Manage Day to Day activities of sales force to implement organization's overall sales strategy for assigned region
  • Monitor Business to adhere company's sales strategy
  • Coach sales Representatives on technical aspects of organization's products and services, marketing campaign, sales promotion, sales techniques, procedures, standard to achieve sales target
  • To lead, guide, influence and motivate sales team and beauty advisor to achieve pre-set company's objectives with professional working attitude, strong sense for achievement and skills in people management is mandatory
  • Providing leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to close.
  • Monitor sales team performance or branches within region and reallocate resources to improve overall results
  • Lead and direct the area sales team in all aspects of sales and distribution activities
  • Provide supervision through field visits, observation, measurement of results to include performance appraisals and salary reviews
  • Ensure premise in conducive operating condition, ie workstation, business tools, staff welfare

Derive and implement business process
  • Leading & ensure all NPL listed on timely basis
  • Meeting company Account Receivable objective by maintaining healthy aging level

Enhance sales activities to ensure cost and process efficiency
  • Manage trade budget, A&P, trading term discussion within budget allocated
  • Ensure trade return rate within company’s et objective, good market hygiene in the trade with FIFO practices
  • Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis
  • Consistently monitor, measure and follow through all efforts of the appointed wholesalers to ensure trade matters are executed and trade opportunities are captured

Derive, Compile, Analyse and Manage
  • Weekly compilation and update on weekly feedback from branches pertaining to Speed to Market; ie stock, store, product
  • Working on special projects such as: SOS tracking, POSM Implementation.

Obtain and alert with competitive knowledge on Market trend, movement and practise
  • Keep abreast with latest market trends and development, with sound knowledge of competitors’ activities

Job Requirements

  • Minimum diploma level or higher. Preferably with Bachelor degree or higher in business development or other related fields
  • At least 3 years experience in FMCG industry preferably personal care industry
  • At least 2 years’ experience in managerial skills
  • Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven
  • Computer literacy in MS Office
  • Good command in English both spoken and written. Knowledge of local Mandarin dialect is a must

Our Culture


At Beiersdorf we have been caring about skin since 1882. Throughout our history we have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to their needs. We work as one global team, with one focus: making people feel good in their skin. Everywhere. Every day. As we head into the future, we want to become the number one skin care company in the world.


For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin.