Job Description

• Responsible for strategic planning, budgeting and operation of paid search marketing campaigns across multiple search engines.
• Plan, perform and optimize Search, Display and Video campaign across multiple platforms.
• Work closely with regional teams and agencies and internal parties in order to achieve KPI of marketing campaigns with a tight schedule.
• Monitor the status of the digital marketing campaigns, against KPIs and provide reports and analysis on a regular basis.
• Assist with new integrated online PPC(SEM) marketing projects or new web page development, from strategy planning to all roll out.
• Drive strategy to grow existing SEM channels besides testing and growing new paid marketing channels.
  
  
• Handle other assigned marketing task

Job Requirements

• Advance Diploma, Bachelor's Degree in Advertising/Media, Business Studies/Management, eCommerce, Mass Communications Marketing or equivalent.
• Minimum 3-5 years’ experience on branding, consultancy, vendor, or agency.
• Hands-on SEM experience on managing PPC campaigns across Google, Yahoo and Bing. Knowledge of using bidding management tool is a plus.
• Hands-on experience on web analytics, web tracking, and media tracking (Adobe Analytics, Google Analytics, or another well-known web analytics toolset)
• Strong experience in GTM. Hands-on ability to add event tracking on GTM.
• Working knowledge of word processing, spreadsheets, presentation programs and databases (Microsoft products).
• Fluent in English, Chinese and possess strong communication skills
• Ability to work independently, multi-task and prioritize. 

Additional Info