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Senior Digital Marketing Executive (SEM)

Sales and marketing
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Bangsar, Kuala Lumpur

About The Job

  • Responsible for strategic planning, budgeting and operation of paid search marketing campaigns across multiple search engines.
  • Plan, perform and optimize Search, Display and Video Campaign
  • Coordinate with regional agency and internal parties in order to achieve KPI of marketing campaign with tight schedule
  • Monitor the status of the digital marketing campaigns, against KPIs and provide reports and analysis on a regular basis
  • Assist with new integrated online PPC(SEM) marketing projects or new web page development, from strategy planning to all roll out
  • Drive strategy to grow existing SEM channels, as well as strategy for testing and growing new paid marketing channels
  • Handle other assigned marketing task

Job Requirements

  • Advance Diploma, Bachelor's Degree in Advertising/Media, Business Studies/Management, eCommerce, Mass Communications Marketing or equivalent
  • Minimum 3-5 years’ experience on brand side, consultancy, vendor, or agency
  • Hands on SEM experience on managing PPC campaigns across Google, Yahoo and Bing, knowledge on using bidding management tool is a plus.
  • Hands on experience of web analytics, web tracking, and media tracking (Adobe Analytics, Google Analytics, or another well-known web analytics toolset)
  • Strong experience in GTM. Hands on ability to add event tracking on GTM.
  • Working knowledge of word processing, spreadsheets, presentation programs and databases (Microsoft products).
  • Fluent in English, 懂華語 and strong communication skills
  • Ability to work independently and multi-task and prioritiz