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Digital Marketing Manager

Sales and marketing
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Puchong, Selangor

About The Job

  • Work with digital marketing agency to implement Google Adwords, Facebook Business, LINE Ads and remarketing campaigns to optimize results based on specific budgets and objectives
  • Provide advice to digital marketing agency on test ad copy to ensure optimum CTR and CPA optimization for SEM campaigns
  • Provide social media advice to the agency and integrated marketing campaigns for fan engagement and client acquisition
  • Work with SEO agency to implement keyword research, content creation, internal external linking strategy for SEO campaign.
  • Monitor campaign results, analyze and optimize key metrics (CPL, CPA and ROI)
  • Identify online media buying opportunities, managing media spend, and providing organized reports
  • Provide suggestion to internal copywriter and designer to run AB test on landing page for optimal result 

Job Requirements

  1. 3 year of working experience in marketing
  2. Working experience in CFDs is a plus
  3. Comfortable working with external digital agencies as well as building digital proficiency in-house
  4. Hand-on experience with Google Adwords, Facebook Business, LINE Ads and other PPC channels
  5. Strong analytical skills with ability to drive meaningful actions from large data sets
  6. Strong Microsoft Excel skills: pivot tables, Vlookups, and chart building
  7. Excellent verbal and written communication in English & Chinese