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Digital Marketing Executive

Sales and marketing
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Bangsar South, Kuala Lumpur

About The Job

  • Work with digital marketing agency to implement Google Adwords, Facebook Business, LINE Ads and remarketing campaigns to optimize results based on specific budgets and objectives
  • Provide advice to digital marketing agency on test ad copy to ensure optimum CTR and CPA optimization for SEM campaigns
  • Provide social media advice to the agency and integrated marketing campaigns for fan engagement and client acquisition
  • Work with SEO agency to implement keyword research, content creation, internal external linking strategy for SEO campaign.
  • Monitor campaign results, analyze and optimize key metrics (CPL, CPA and ROI)
  • Identify online media buying opportunities, managing media spend, and providing organized reports
  • Provide suggestion to internal copywriter and designer to run AB test on landing page for optimal result 

Job Requirements

  • 3 year of working experience in marketing
  • Working experience in CFDs is a plus
  • Comfortable working with external digital agencies as well as building digital proficiency in-house
  • Hand-on experience with Google Adwords, Facebook Business, LINE Ads and other PPC channels
  • Strong analytical skills with the ability to drive meaningful actions from large data sets
  • Strong Microsoft Excel skills: pivot tables, Vlookups, and chart building
  • Excellent verbal and written communication in English, Chinese & Malay