Job Description

• To propose and develop creative concepts and effective messages for digital campaigns
• To develop copy-writing and content that is engaging, accurate and market-driven within deadlines
• Understand the flow between marketing campaigns and landing pages and ensure copy-writing and messaging are engaging
• Collaborate with designers and regions managers to increase user experience
• Comfortable in managing content in multiple languages across different regions
• Continuous improvement plans for increasing content performance in terms of user experience
• Perform A/B testing on webpages/landing pages
• Creative, multi-tasking, self-motivated, independent, ability to follow and give instructions
• Disciplined and capable of executing projects independently
• Resourceful in creative ideas and active in brainstorming
• Pleasant attitude, focused on details, well organised
• Excellent time management skills and willing to work long hours if needed

Job Requirements

• Diploma/Degree in Advertising/Media, Journalism, Mass Communications or equivalent 
• Minimum 2 - 3 years of experience in content writing ( Digital marketing / eCommerce)
• Proficient  Microsoft Office Word, Excel and Powerpoint
• Strong understanding of SEO & SEM principles
• Experienced with web page/landing page content development
• Proficient with analytical tools such as Google Analytics to monitor and evaluate the landing page performance.
• Excellent writing and editorial skills in English and Chinese
• Manage multiple projects with specific deadlines
• Able to propose content copy concepts and strategic thinking
• Aware of current financial news and trends
• A team player with excellent communication and interpersonal skills
• Strong understanding of digital marketing and user experience journey/behaviour on landing page
• Fluent in reading and writing in English and Chinese.

Additional Info