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Digital Content Copywriter

Other
Full-time
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Bangsar South, Kuala Lumpur

About The Job

  • To propose and develop creative concepts and effective messages for digital campaigns
  • To develop copy-writing and content that is engaging, accurate and market-driven within deadlines
  • Understand the flow between marketing campaigns and landing pages and ensure copy-writing and messaging are engaging
  • Collaborate with designers and regions managers to increase user experience
  • Comfortable in managing content in multiple languages across different regions
  • Continuous improvement plans for increasing content performance in terms of user experience
  • Perform A/B testing on webpages/landing pages
  • Creative, multi-tasking, self-motivated, independent, ability to follow and give instructions
  • Disciplined and capable of executing projects independently
  • Resourceful in creative ideas and active in brainstorming
  • Pleasant attitude, focused on details, well organised
  • Excellent time management skills and willing to work long hours if needed

Job Requirements

  • Diploma/Degree in Advertising/Media, Journalism, Mass Communications or equivalent 
  • Minimum 2 - 3 years of experience in content writing ( Digital marketing / eCommerce)
  • Proficient  Microsoft Office Word, Excel and Powerpoint
  • Strong understanding of SEO & SEM principles
  • Experienced with web page/landing page content development
  • Proficient with analytical tools such as Google Analytics to monitor and evaluate the landing page performance.
  • Excellent writing and editorial skills in English and Chinese
  • Manage multiple projects with specific deadlines
  • Able to propose content copy concepts and strategic thinking
  • Aware of current financial news and trends
  • A team player with excellent communication and interpersonal skills
  • Strong understanding of digital marketing and user experience journey/behaviour on landing page
  • Fluent in reading and writing in English and Chinese.

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