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Search Specialist, Performance Marketing

Marketing - Digital
Full-Time
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Mid Valley City, Kuala Lumpur

About The Job

  • Responsible for ensuring client’s campaigns run smoothly (across Paid Search, Paid Social, Programmatic), including effective budgetary control;
  • Initiate and recommend partners (such as data partners, publishers) etc based on market and business requirements
  • Perform regular reviews of reporting dashboard with Local + Regional Client POC's and identify/spot key trends and areas for improvement;
  • Choose and implement relevant advertising channels, defined based on data collected;
  • Work on media plans and forecasts;
  • Participate in weekly/monthly calls/meetings with Local + Regional Client to discuss performance, actions taken and new strategies for the upcoming period and prepare supporting materials (PPT, Excel);

Other duties:

  • Gain a deep understanding of the digital marketing industry; 
  • To undertake ad hoc assignments from time to time and other duties as requested by management;
  • To understand and ensure the full observation of your contract of employment incl. working hours as well as Artefact’s operating procedures and policies.
  • Work closely with other Artefact teams worldwide should there be any client opportunities to support;
  • Participating in new business pitches, assisting in new business opportunities.
  • To pursue continuing professional development in relation to the role and its duties and responsibilities;

Job Requirements

  • Demonstrated understanding of digital marketing environment through educational background or relevant work experience
  • Must have hands on experience in running SEARCH campaigns
  • Knowledge of Google 360 stack (SA360, DV360, Campaign Manager, Analytics, Optimise...) is a plus;
  • Ability to perform advanced data analysis to inform campaign decisions;
  • Organised and process-oriented individual;
  • Excellent attention to detail;
  • Excellent communication skills both oral and written;
  • Entrepreneurial mindset: we are looking for a true problem solver who has the ability to work independently without the need for strict supervision;

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