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Senior Performance Marketer

Marketing - Digital
Full-Time
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TTDI, Kuala Lumpur

About The Job



Looking to hire a Senior Performance Marketer for MY, SG, AU, HK (APAC) and more  

The Senior Performance Marketer drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement. The Senior Performance Marketer works closely with all marketing teams in target-setting as well as post-campaign evaluations.

Your responsibilities will range from planning, implementing, analyzing and optimizing all online performance marketing activities around Paid Search, Natural Search, Email and Affiliate Marketing. 

•Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.   

• Track and evaluate KPIs of all paid marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend. 

• Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.   

• Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates, ensuring the correct and timely delivery of campaign materials.  

• Plan email-marketing calendar and executions in close cooperation with Brand Marketing. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.   

• Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.   

• Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization   

• Deliver clear, concise and reliable reporting on all activities to key stakeholders



Job Requirements



Qualifications
   
• Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in ecommerce retail experience, either on agency or client side   
• 3+ years of experience in performance based marketing   
• Detailed understanding/knowledge of Natural Search (required), Paid Search (required) and promotions, loyalty programs.  
• Experience of mobile and social marketing including apps is preferred.   
• Ability to effectively manage a 3rd party external agencies.   
• Ability to effectively lead a team of executives 
• Demonstrate great commercial & industry acumen   
• Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources   
• Strong communication skills: written & oral and ability to quickly build strong relationships   
• Ability to work across cultures and geographies to support local digital needs   
• Ability and desire to work at both the strategic and tactical levels.   
• Self starter mentality and enjoys working in a fast paced environment


Our Culture

OUR CULTURE

We are a fun, passionate and energetic bunch of change makers at Amazin' Graze.  We are passionate about healthy & balanced living and believe that our people is our most important asset.  

We are a very flat organisation and treat each other with utmost respect. We believe that everyone in our team is an independent thinker and a leader, not just a doer.  

Our mission is to enable all our team to become their best and fulfil their maximum potentials!

WHO IS AMAZIN' GRAZE?

Amazin’ Graze is a local innovator in Asia in the art of making healthy, delicious, and affordable treats! Our mission is straightforward: Let’s change the way we snack. All our products are freshly baked with love by local communities. We steer clear from refined sugars and salt, and adopt the no artificial preservatives, flavouring or colouring approach across all product ranges. We truly believe in EATING RIGHT, NOT LESS. We want to show the world that healthy eating can be exciting! 

We currently operate an active e-Commerce platform across Malaysia, Singapore and Hong Kong countries and work with more than 200 health & wellness business partners. We love to eat good food, innovate and are super proud of our Asian heritage. Our goal is to become the next largest consumer health food brand across Asia and beyond. 

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