Senior Performance Marketer
Amazin' Graze
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Undisclosed
TTDI
Full-Time
Job Description
Looking to hire a Senior Performance Marketer for MY, SG, AU, HK (APAC) and more
The Senior Performance Marketer drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement. The Senior Performance Marketer works closely with all marketing teams in target-setting as well as post-campaign evaluations.
Your responsibilities will range from planning, implementing, analyzing and optimizing all online performance marketing activities around Paid Search, Natural Search, Email and Affiliate Marketing.
•Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine monthly, quarterly and annual revenue forecasts and budgets.
• Track and evaluate KPIs of all paid marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
• Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
• Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates, ensuring the correct and timely delivery of campaign materials.
• Plan email-marketing calendar and executions in close cooperation with Brand Marketing. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
• Work with the Brand Marketing team to create aligned consumer communications across all channels (onsite, social, mobile, stores) and to ensure both strong commercial and consistent brand messages.
• Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization
• Deliver clear, concise and reliable reporting on all activities to key stakeholders
Job Requirements
Qualifications
• Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in ecommerce retail experience, either on agency or client side
• 3+ years of experience in performance based marketing
• Detailed understanding/knowledge of Natural Search (required), Paid Search (required) and promotions, loyalty programs.
• Experience of mobile and social marketing including apps is preferred.
• Ability to effectively manage a 3rd party external agencies.
• Ability to effectively lead a team of executives
• Demonstrate great commercial & industry acumen
• Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources
• Strong communication skills: written & oral and ability to quickly build strong relationships
• Ability to work across cultures and geographies to support local digital needs
• Ability and desire to work at both the strategic and tactical levels.
• Self starter mentality and enjoys working in a fast paced environment
Company Benefits
Unlimited Healthy Snacks
You can enjoy a healthy & delicious bowl of granolas every time you come to work. There's always good snacks lying around so you'll never be hungry
Insurance Benefit
Health and Safety is our priority!
Medical & Insurance Coverage
Sick and unwell? We got you covered!
Travel Trips
We are expanding our business across Southeast Asia and Asia Pacific. There will be opportunities to travel with the company to expand the business.
Career Path
We want to train and grow you to be the best that you can. We will work with you to design a career path that is suitable for your and help you grow!
Great Work Life Balance
We work hard during business hours (9am-6pm) but we encourage everyone to go home and spend time with family and friends!
Additional Info
Company Activity
Last active - few hours ago
Experience Level
4 - 7 Years of Experience
Job Specialisation
Digital Marketing
Company Profile
Amazin' Graze
We are a fun, passionate and energetic bunch of change makers at Amazin' Graze. We are passionate about healthy & balanced living and believe that our people is our most important asset.
We are a very flat organisation and treat each other with utmost respect. We believe that everyone in our team is an independent thinker and a leader, not just a doer.
Our mission is to enable all our team to become their best and fulfil their maximum potentials!
We are a very flat organisation and treat each other with utmost respect. We believe that everyone in our team is an independent thinker and a leader, not just a doer.
Our mission is to enable all our team to become their best and fulfil their maximum potentials!
