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Digital Marketing Senior Executive

Sales and marketing
Full-time
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Sentul, Kuala Lumpur

About The Job

Responsibilities:
  • Develop and execute strong and innovative digital marketing strategies including content, social, email, online advertising, SEO/SEM, PPC, link building, and other techniques to drive traffic to our eCommerce website
  • Experience driving traffic through Facebook Advertising. Has a comprehensive understanding of targeting and campaign structure best practices particularly regarding Facebook
  • Intermediate to advanced knowledge of Paid Ad Platforms
  • Thorough understanding of digital marketing KPIs
  • Be excited to grow and learn valuable skills with a fast-paced start-up
  • Research, identify and evaluate trends and insights for growth opportunities, and test new marketing channels and tools
  • Be a creative thinker with strong analytical and organizational skills
  • Intermediate to advanced knowledge of Google Analytics, Facebook advertising, Klaviyo, Magento and marketplaces 
  • Ability to make strategic decisions, manage marketing budgets, develop web initiatives and execute projects on-time.
  • Oversees campaign creatives and guides digital media planning and execution.
  • Conceptualises new and innovative ads and partners with the creative team for development.
  • Tracks media budgets and expenses by channel and country.
  • Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjust campaign controls to achieve optimal results.
  • Analyse advertising data to identify outliers in performance, delivery, tracking, and pacing.

Job Requirements

Requirements:
  • At least 2 year(s) experience in optimising campaigns
  • At least a Bachelor’s degree or diploma, in marketing, business analytics, advertising/media, engineering, or equivalent
  • Excellent verbal and written fluency in English
  • Should be comfortable working with numbers, graphs, and charts
  • Should have an analytical and structured approach of working, and excellent logical thinking skills
  • In-Depth Knowledge on campaign management on major ad platforms such as Google Ads (SEM, Shopping, Display, Email, Video Campaigns) and Facebook.
  • Strong analytical skill on understanding how website users Interact with E-Commerce websites such as Google Analytics or Facebook Analytics.

Our Culture

OUR CULTURE

We are a fun, passionate and energetic bunch of change makers at Amazin' Graze.  We are passionate about healthy & balanced living and believe that our people is our most important asset.  

We are a very flat organisation and treat each other with utmost respect. We believe that everyone in our team is an independent thinker and a leader, not just a doer.  

Our mission is to enable all our team to become their best and fulfil their maximum potentials!

WHO IS AMAZIN' GRAZE?

Amazin’ Graze is a local innovator in Asia in the art of making healthy, delicious, and affordable treats! Our mission is straightforward: Let’s change the way we snack. All our products are freshly baked with love by local communities. We steer clear from refined sugars and salt, and adopt the no artificial preservatives, flavouring or colouring approach across all product ranges. We truly believe in EATING RIGHT, NOT LESS. We want to show the world that healthy eating can be exciting! 

We currently operate an active e-Commerce platform across Malaysia, Singapore and Hong Kong countries and work with more than 200 health & wellness business partners. We love to eat good food, innovate and are super proud of our Asian heritage. Our goal is to become the next largest consumer health food brand across Asia and beyond. 

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