Art directors are generally responsible for coordinating work schedules and meetings so that employees can work together seamlessly, and may also need to set project deadlines and monitor employees to ensure that they're working in an efficient manner.  Art directors coordinate concept-and-design efforts for promotions which may be in print form, on websites, or in commercials, and they may be involved in consumer promotions, as well. Usually, art directors are more focused on the concept and will delegate work to graphic designers, photographers, and other artists; however, it is still important to be proficient in Photoshop and other design suites in order to lead others' efforts and fill in when necessary. 

Art director positions typically require a bachelor's degree in an art or design major such as visual communications or digital media. Depending on their industry, art directors may have several years of work experience in graphic design, illustration , event agency , creative agency other fields.