Job Description
You help our brand grow quickly and awesomely with on-point digital-brand strategies. You formulate, structure, setup, manage, optimise, and measure campaigns for various digital mediums, analyse insights and data, map user engagement journeys, monitor useful trends, and set digital KPIs and budgets. This requires a strategic and analytical brain, creativity, a knack for identifying opportunities, a startup attitude, and passion for brand building.
Job Requirements
Your most important characteristic is that you love to be hands-on in driving all digital marketing initiatives. You understand the value AdEasy brings to users. Your job is to reach as many potential users as possible so that they can benefit from AdEasy when they want to run offline ad campaigns. You are experimental, able to work with tight deadlines, and quick in reacting to high and low performing campaigns with relevant solutions. And you actually know the meaning of terms like SEO, SEM, GDN, CPC, CPA, ROI, ROAS, programmatic, remarketing, automation.
You are an excellent strategist and tactician: strong organisational, campaign management and budgeting skills, high attention to detail, goal-oriented, driven and self-motivated, able to use data to drive actionable insights, and have a good understanding of the interplay between offline and online, and between paid, earned and owned channels. You measure success in the number of users who found us and the number of campaigns booked through us because of our digital marketing efforts, the growing number of social media followers and active website users, and how increasingly busy we are responding to an expanding community of engaged users.
You’re good at:
- Everything to do with digital marketing - online channels, advertising tools, programmatic platforms, email automation, and analytics tools
- Getting good ROI
- Research and reporting
- Stringing both visual and written content together to create engaging campaigns
Extra awesome if you’re:
- Experienced in optimising landing pages and user funnels
- Familiar with web technology: cookies, tracking, tagging, etc.
- Supportive of the execution and amplification of campaigns across online and offline channels
- Proficient with Microsoft Office and Google office suite
What’s a typical day like in the marketing team:
Glad you asked…
11am MORNING ROUTINE
The day usually starts with clearing emails, checking on-going marketing activities’ progress and results, and reviewing what needs to be done for the day. It’s not unusual to load up on caffeine during this time.
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2pm MONTHLY POWWOW
We have our team meeting every third Monday of the month. This is when we review the previous month’s marketing results, and align our marketing plans for the following month. We also discuss, catch-up and decide on pending issues, learnings, and so on.
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3pm BRAINSTORMING
We come together as a team—the mad (wo)men aka the content/creative folks and the math (wo)men aka the analytics/performance folks—a few times a week and combine our talents to ideate and create campaigns, activities, anything that will pull users in from all relevant platforms.
Perfect fit for this role? Apply now
Email your application to iwantajob@AdEasy.co. We aim to have top-notch communication with users, so please make your email top-notch as well. We accept but not do not expect CVs and cover letters. We encourage applicants to be creative and blow us off our chairs by trying an out-of-the-box approach to showcase how you fit the Digital Marketer characteristics, and what makes you a fabulous person to have around.
PS: You must be able to work in Malaysia legally (no work permit will be provided)
PPS: If this isn’t the job for you, but perhaps you have a friend who would be a perfect fit, send him/her this link. Thanks!
