Job Description

• Write and edit copy for various programmes, including Online Ad Copy, Social Media postings, video scripting, Emails, Website content & Articles.
• Work closely with the Marketing team, Trainers, and Operations team to brainstorm ideas, create concepts, and develop messaging. 
• Understand each of the programme industry niche, audience, branding, competitors and marketing goals. The most successful copywriter will be a quick learner with a versatile writing style.

• Constantly raising the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
• Maintain up-to-date knowledge of communication and client-related industry trends
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging

• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
• Research and understand the programme needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Write original copy and edit content for a range of corporate marketing and communications materials
• Collaborate with other online platform and media for PR purposes
• Present copy concepts and final deliverables for marketing team
• Revise copy based on internal and trainer’s feedback.

Job Requirements

• Degree in Arts / Social Sciences / Humanities, Marketing / Communications / Business or English Language
• Minimum 1-2 years professional copywriting experience with solid portfolio of work
• Exceptional writing and research skill
• Ability to work independently and with a team to meet deadlines
• Excellent organizational skill and multitasking ability
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

• Social media or content marketing experience is a plus
• Facebook Ad and other ad platform 
• Basic SEO knowledge 
• Proofreading experience and familiarity with standard style guides a plus
• Experience working with content management systems, WordPress, etc.
• Sharp eye for detail and appreciation of great design

• Strong copywriting skills / passion for language
• Creative eye for design
• Intelligent, analytical mind, research skill
• Attention to detail
• Proactivity, keen sense of urgency
• Commitment and loyalty as a team player
• Independent problem-solving skills
• Ability to learn, unlearn and relearn, fast

Additional Info