Senior Digital Marketing
60SEC
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Undisclosed
OUG
Full-Time
Job Description
a) Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
b) Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
c) Designs, builds, and maintains our social media presence.
d) Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
e) Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
f) Identifies trends and insights, and optimizes spend and performance based on the insights.
g) Brainstorms new and creative growth strategies through digital marketing.
h) Plans, executes, and measures experiments and conversion tests.
i) Collaborates with internal teams to create landing pages and optimize user experience.
j) Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
k) Identifies critical conversion points and drop off points and optimizes user funnels.
l) Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
m) Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
n) Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
o) Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
p) Other duties as may arise from time to time and as may be assigned to the employee.
Job Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Company Benefits
Flexibility
Freedom to make use of your time in office to learn new skills, as long as it fit into our vision, mission, and goal.
Supportive Environment
We treat everyone as part of our family members. We will be the first one to support our members when they face any challenges.
Learn Fast, Fail Fast
Experience and walk the journey with 60SEC as one of the pioneer in ecommerce industry.
Additional Info
Experience Level
10 - 15 Years of Experience
Job Specialisation
Advertising & Branding, Digital Marketing, Public Relations
Company Profile
60SEC
60sec is a reputable startup that is focused on helping brands and businesses get the best out of partnerships by providing exceptional SaaS software solutions. We strongly believe that growth and success are easily achieved when partnerships are formed.
This belief is what keeps the flames of our passion and motivation burning, andit is also responsible for driving our product.We started this journey with an idea: let’s create a platform that simplifies business processes and maximizes revenue.
Our Simple Idea
Our Simple Idea
Our simple idea led to more insights and eventual breakthroughs. In the period of our existence, we have provided brands and businesses with software solutions that have helped them strengthen their respective partnerships while minimizing the costs of scaling revenues.
We committed to the cause of connecting companies and partners to create an ecosystem that fosters exponential growth. Asa company that prides itself as one of the best in the industry, we have made it a tradition to deliver world-class results at all times.
We committed to the cause of connecting companies and partners to create an ecosystem that fosters exponential growth. Asa company that prides itself as one of the best in the industry, we have made it a tradition to deliver world-class results at all times.
