Job Description

The Brief

The PPC Strategist position is a full-time, on-site role, working with a team of Marketing Specialist, Writers, Project Managers, Content Strategist, Designers, and Developers. You will be directly responsible for the daily execution of search engine marketing campaigns across several clients, specifically including but not limited to initial planning, implementation, monitoring, optimization, analysis and reporting for high profile and complex clients’ search media campaigns.

The PPC Strategist is self-motivated and an effective problem solver who prioritizes and manages workload to meet deadlines and push success for their clients. They possess a strong background in not only tactical media plan execution but also creative strategy development.

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way. 

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we’re just getting started

Challenges you’ll tackle:

• Develop and demonstrate an understanding of each client’s business in order to create customized search marketing strategy plans
• Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client
• Develop comprehensive search marketing campaigns including keywords, ad copy, and landing page selection
• Setup conversion tracking and remarketing tags
• Manage multiple ongoing PPC campaigns at once by optimizing and A/B testing campaign, ad group, and keyword performance
• Build negative keyword lists, monitor search terms, and research new search trends to further advance campaign performance based on client goals
• Develop social media advertising campaigns and strategies across all major social networks including Facebook, LinkedIn, Twitter, and Instagram
• Identify unique approaches to owned, earned, and paid social media impressions
• Know when to adjust social platform budget allocation based on specific metrics and KPIs
• Create and summarize campaign performance reports

Job Requirements

What do you need to succeed?

• Certification in Google Adwords and Google Analytics a plus
• Demonstrated proficiency in Google AdWords
• Bachelor’s degree
• History of managing and prioritizing daily budget across multiple accounts/campaigns
• Experience with AdWords Editor 
• Experience and proficiency in Web Analytics tools (Google Analytics)
• Strong analytical and reporting skills
• Strength in extracting concise and meaningful learnings from a vast number of data points
• Must be results-driven and enjoy problem-solving
• Ability to prioritize and strategize based on company and client goals
• Fueled by an eagerness to learn and a desire to succeed
• Highly motivated, meticulous, and optimistic

Company Benefits

Additional Info