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Marketing Specialist

Marketing - Digital
Full-Time
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Taman Tun Dr Ismail, Kuala Lumpur

About The Job

What will you do?
  • Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization 
  • Perform list/data scrubbing work to provide targeted information for campaigns 
  • Experience with extracting data and/or contact lists from CRM and Martech platforms for campaign / reporting purpose. 
  • Collaborate with the campaign team to develop detailed and deliver marketing strategies in line with the requirements of the project 
  • Exposure to HTML email marketing: coding, testing, optimization and best practices 
  • Build, manage and optimize content for the website and manage paid advertisement and/or search / display / social campaigns 
  • Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets and business goals 
  • Assist in updating website content and build landing pages. Knowledge of WordPress, HubSpot and HTML is an advantage 
  • Identify relevant & impactful business information about prospects and recommend different angles of approach for sales team to have an effective first meeting 
  • Track and analyze website traffic flow and attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion 
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments 
  • Effectively communicate wins, identify trends, and proactively offer campaign suggestions; able to communicate complex ideas effectively

Job Requirements

What do you need to succeed?
  • Minimum 1-3 years of planning and executing digital campaigns in capacity of content marketing. 
  • Growth mindset, embrace humility, adaptive to constant change, challenges the status-quo and attain success through teamwork. 
  • Ability to manage multiple time-sensitive projects, responding to change constructively while optimizing towards individual performance goals. 
  • Must be positive, proactive, and work well under pressure alone and/or across functional team. 
  • Self-starter with the ability to work under minimal supervision to initiate and complete tasks individually which might require input from multiple sources 
  • Great research, organizational, and learning skills. 

Strong preference:
  • Knowledge and experience in B2B demand and lead generation. 
  • Impressive working knowledge in content, search engine, social media marketing and digital marketing best practices. 
  • Strong affinity for data driven campaign planning and execution. 
  • Candidate with strong analytical skill with market research background preferred. 

Our Culture

WHAT WE DO

We are a premium Marketing-As-A-Service (MAAS) company focused on providing end-to-end digital marketing expertise from strategy to execution for companies in the B2B technology industry. 

We understand the dynamics of various online channels and social media platforms, and integrate various digital marketing strategies to help businesses become more visible and generate valuable leads. As a data driven company, adopting various best practices with the aim of achieving maximum ROI for our clients is very much in our veins. 

WHO WE ARE

We are a team of high calibre digital marketing strategist, content and technologist with proven track record in the B2B marketing domain. We pride ourselves in having a high performing team culture and unwavering spirit of delighting our clients. 
 
We value personal and professional growth, thus we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. 
 

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