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Marketing Specialist

Sales and marketing
Full-time
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Taman Tun Dr Ismail, Kuala Lumpur

About The Job

We are looking for a digital native marketer to plan and run marketing campaigns for products, services or events that target businesses for our international clients (U.S. based). The Marketing Specialist will be part of a team whose responsibilities include but is not limited to: 

Job Requirements

What will you do?
  • Take part in account-based marketing campaigns where research is heavily required to formulate a more substantial understanding of a prospect’s organization
  • Perform list/data scrubbing work to provide targeted information for campaigns
  • Experience with extracting data and/or contact lists from CRM and Martech platforms for campaign/reporting purposes. 
  • Collaborate with the campaign team to develop detailed and deliver marketing strategies in line with the requirements of the project  
  • Exposure to HTML email marketing: coding, testing, optimization, and best practices
  • Build, manage and optimize content for the website and manage paid advertisement and/or search/display/ social campaigns 
  • Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets and business goals
  • Assist in updating website content and build landing pages. Knowledge of WordPress, HubSpot, and HTML is an advantage
  • Identify relevant & impactful business information about prospects and recommend different angles of approach for the sales team to have an effective first meeting 
  • Track and analyze website traffic flow and attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
  • Effectively communicate wins, identify trends, and proactively offer campaign suggestions; able to communicate complex ideas effectively
 
What do you need to succeed? 
 
  • Minimum 1-3 years of planning and executing digital campaigns incapacity of content marketing.
  • Growth mindset, embrace humility, adaptive to constant change, challenges the status-quo and attain success through teamwork. 
  • Ability to manage multiple time-sensitive projects, responding to change constructively while optimizing individual performance goals. 
  • Must be positive, proactive, and work well under pressure alone and/or across the functional team.
  • Self-starter with the ability to work under minimal supervision to initiate and complete tasks individually which might require input from multiple sources
  • Great research, organizational, and learning skills.
 
Strong preference:
  • Knowledge and experience in B2B demand and lead generation.
  • Impressive working knowledge in content, search engine, social media marketing, and digital marketing best practices. 
  • Strong affinity for data-driven campaign planning and execution.
  • Candidate with strong analytical skills with market research background preferred

Our Culture

WHAT WE DO

We are a premium Marketing-As-A-Service (MAAS) company focused on providing end-to-end digital marketing expertise from strategy to execution for companies in the B2B technology industry. 

We understand the dynamics of various online channels and social media platforms, and integrate various digital marketing strategies to help businesses become more visible and generate valuable leads. As a data driven company, adopting various best practices with the aim of achieving maximum ROI for our clients is very much in our veins. 

WHO WE ARE

We are a team of high calibre digital marketing strategist, content and technologist with proven track record in the B2B marketing domain. We pride ourselves in having a high performing team culture and unwavering spirit of delighting our clients. 
 
We value personal and professional growth, thus we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. 
 

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