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Marketing Operations Manager

Sales and marketing
Full-time
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TTDI, Kuala Lumpur

About The Job

 
2X is looking for a strategically-minded Marketing Operations Manager to serve as the linchpin of our campaign execution teams. The successful candidate will have a knack for translating strategic directives into action points that can be executed in multi-pronged lead generation campaigns. S/he will analyze data to develop scalable, optimized processes in lead generation and database management. 
 
The ideal candidate possesses strong business acumen, top-notch project management skills, and the ability to clearly communicate findings and rally a marketing team around achieving business goals. 
 
At 2X, we pride ourselves in having a high performing team culture and unwavering spirit of delighting our clients. In line with the work culture and spirit, the ideal candidate is duly expected to have maximum FUN while maintaining a strict code of conduct, ethical business transaction, and civic minded stakeholder relationships. 
 
Responsibilities: 
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. 
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management. 
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. 
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization. 
  • Monitor and maintain data quality within the marketing database. 
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance. 
  • Manage and allocate team resources and skills to achieve targets in email, social media, and ad campaigns.

Job Requirements

 
Requirements: 
  • Bachelor’s degree in Marketing, Engineering, or Business along with practical experience in marketing analytics.
  • 3-5 years of related experience in project management. Experience in the B2B segment highly preferred.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Proficiency in marketing automation systems (Salesforce, Pardot, Marketo, Hubspot) and integrating those systems with other technologies.
  • Exceptional communication skills. Must be able to clearly articulate, visualize and present analytical work targeted at both technical and non-technical audiences.
  • Technically capable, with strong research skills and a desire to improve processes.

Our Culture

WHAT WE DO

We are a premium Marketing-As-A-Service (MAAS) company focused on providing end-to-end digital marketing expertise from strategy to execution for companies in the B2B technology industry. 

We understand the dynamics of various online channels and social media platforms, and integrate various digital marketing strategies to help businesses become more visible and generate valuable leads. As a data driven company, adopting various best practices with the aim of achieving maximum ROI for our clients is very much in our veins. 

WHO WE ARE

We are a team of high calibre digital marketing strategist, content and technologist with proven track record in the B2B marketing domain. We pride ourselves in having a high performing team culture and unwavering spirit of delighting our clients. 
 
We value personal and professional growth, thus we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. 
 

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