Job Description

• Organizing and oversee advertising/communication campaigns (new and traditional medium), launches, exhibitions and promotional events.
• Direct and execute marketing plans and high touch marketing activities that a) increase awareness of our automotive brands, b) generate a quality pipeline, c) move prospects and customers through the sales cycle, and d) drive demand.
• Experienced in collaborating with sales team, field team and peers in developing, analysing, and recommending strategic and tactical changes on marketing, advertising and merchandising campaigns while ensuring brand integrity across all mediums.
• Monitor market trends, competition ventures and analysis consumer markets activities to identify opportunities
• Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience
• Monitor clients corporate branding applications across projects’ marketing materials to deliver quality corporate brand image consistently
• Oversee all marketing activities, take metrics and write performance reports
• Liaise with internal and external teams to ensure that tasks are completed and programmes are delivered on time

Job Requirements

• Previous background or experience in the automobile industry is preferred
• At least 2 to 5 years’ experience with automobile brands in an agency or in-house
• Diploma or BS/BA in marketing, business or related field
• A proven track record of implementing successful marketing strategies
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Ability to think critically and make data-driven decisions
• Solid understanding of campaign development and management across marketing channels
• Having digital marketing experience is an advantage

Additional Info