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Brand Marketing Manager

Sales and marketing
Full-time
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Kelana Jaya, Selangor, Selangor

About The Job

Position Summary:
The Brand Marketing Manager ensures the efficient execution of business plans in order to meet future brand expectations and targets. You will also ensure brand integrity by guiding and supervising efforts across multiple channels. You must be forward-thinking to anticipate future trends and success of a product or service. 
  
You will be tasked with key client communication and strategic plan development (including conducting research and making marketing recommendations).

The role requires the ability to provide a clear roadmap that orchestrates all relevant channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach, etc.) into one actionable plan while ensuring that a brand’s integrity. 
 
To be able to strategize using digital channels is a plus point, but it is the ability to learn and apply digital learnings fast that is pivotal. 

Responsible for:
  • Strategic engagement with clients to provide high-level marketing recommendations
  • Develop marketing plan through analysis of current market data and trends.
  • Develop and plan positioning recommendations and guide market research analysis to find ways to further enhance the brand of a product or service.
  • Supervising campaigns, digital and social assets and other forms of marketing to maintain consistency in branding.
  • Development of annual strategic plan deliverables including some or all of the following:
  1. Secondary (online) research
  2. Primary research – conducting surveys and focus groups
  3. Data analysis
  4. Objective planning
  5. Report writing
  6. Formal presentations
  • Developing creative briefs and communicating strategic objectives to cross functional teams to ensure projects are completed in alignment with strategy.
  • Creating strategies to take advantage of market opportunities
  • Providing feedback and insights on the performance of the campaigns for further strategic development and solutions. 

Job Requirements

Key Quantifiable Indicators
  • Degree in marketing or business or higher.
  • Five to 6 years of professional service experience with an emphasis on marketing and strategic plan development.
  • Agency experience is a must
  • An excellent and confident communicator 
  • Exceptional analytical skills
  • Able to arrange and run meetings with direction, leaving with clear objectives and tasks
  • Detail-oriented in context of a fast-paced environment
  • Capable of hitting daily deadlines
  • Able to identify and communicate opportunities to cross-sell and up-sell
  • Keen ability to multi-task; self-starter
  • Strong team collaboration skills
  • A strong vocabulary, prolific reader
  • The ability effectively and efficiently manage internal departments and key stakeholders 

Our Culture

WHO WE ARE


16TWO has been strategising and providing digital solutions since 2002. Today, with a strong and experienced team of senior thinkers and strategists, we offer even more innovative solutions for our international and Fortune 500 companies.16TWO develops its relationship with its customers and encourage the formation of strategic partnerships and collaborations in order to utilise the strengths, markets and networks of its partners.

 

With a constantly growing international team of talent, our mind set is on the future of the digital age. 16TWO Senior Team is a group of young technopreneurs with creative and technical skills that has a shared vision in servicing the needs of our clients and fulfilling the gap currently not provided for by media and digital agencies.

 

16TWO is undergoing an ambitious growth plan built upon our core business offerings, new applications and markets, and a regional expansion to Singapore and Thailand. 16TWO as the Group is continually hiring good talent and capabilities to increase capacity to meet market demand, to develop, to introduce, promote and market newer applications.


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