Watch this video to get a bigger picture of Gen Y psychology and how it’s applicable to your day-to-day job as a recruiter.
The Ultimate Guide To Understanding Malaysian Gen Y Talent.
Understand the best course of action to attract quality Gen Y jobseekers.
Even if you were not born as part of the Gen Y population, understanding this rising generation does not have to be complicated. In fact, there are a number of people in Malaysia who have studied this topic and developed easy to apply conclusions, explaining the most important drivers of millennial behaviour.
In this guide, you will jump into the Gen Y mind. You will learn how to better understand the Gen Y jobseekers that you have to face these days. You’ll have access to plenty of advice from leading experts in psychology, economics and marketing.
In this section, we’ll focus on the values of the generation and how they are different from the generations before and after them.
What were the core social events in the world and in Malaysia that impacted this generation as they grew up? How can you use this knowledge when designing your recruitment process?
Knowing these key psychological drivers will help you to choose the right messages in your job promotion tactics. You’ll know how to emphasise the right benefits of the company that would incentivise Gen Y jobseekers to apply for your job.
Here, we’ll focus on economic factors that have influenced Malaysian Gen Y. You’ll learn about their financial expectations and how to address them.
For this generation, financial factors are of course important, but money is not the only factor that drives Gen Y. In this part, you’ll learn how to communicate about salary and other company benefits in a way that is most likely appeal to Gen Y jobseekers.
We all know where to find Gen Y, it’s no big news that they are on social media day and night. Now, it’s a matter of building your dialogue with them and formulating the right message to position your job and your company.
Creating marketing messages is a fun and easy process that can enrich your recruitment campaigns and help you attract the best candidates. We will incorporate all that you’ve learnt about Gen Y’s psychological and economical profile.
You’ll be able to think like a marketer and practice creating your recruitment messages using a few highly effective pre-made message formulas.
WOBB is a job portal after all. Shouldn't we reserve this knowledge for our clients only? Shouldn’t we attach a price to valuable knowledge like this? Not exactly.
See, at WOBB we believe in meaningful jobs that help people learn and grow. We believe that Malaysian companies already have plenty of openings like that to offer. All we need now is a dedicated HR community that is ready to level up the way we talk about jobs so that people can discover great places to work in Malaysia, and more people can end up in jobs they love and care about.
That’s why we want you to learn all that we know. And that’s why we are giving you the Complete Guide to Gen Y Behavioural Drivers for free.
After learning from us, some of you will decide that you want to post your jobs on WOBB and trust us with the success of your recruitment campaign. Some of you won’t, and that’s absolutely alright.
The reason we are sharing this information is because we believe it’s time to level up the Malaysian job market, and because we we believe that we can achieve it together!
"After posting our company culture and job openings on WOBB, we saw high quality Gen Y and millennial applications for our permanent positions as well as internships. We appreciate the focus on our culture, thank you!"
Head of Human Resources at BFM 89.9
“Maxis enjoys working with young talents only because they bring in a very different perspective. They are very dynamic, they give 110%. If they are passionate about something, they are not afraid to give that 110%, and that’s the kind of energy we want more in Maxis.”
Anisha A/P Sasheendran
Head of Youth at Maxis
“I send almost 100% of the candidates that I approach the link to our Company Profile on WOBB. As a result, I’ve had a few candidates come back and tell me that our Company Profile was really useful. It gave them a real idea into what kind of environment or what kind of company they were going to potentially join.”
Ong Mei Khing
Recruitment Specialist at Materialise