SORELLA GROUP

Sorella (M) Sdn Bhd is part of the Sing Chye Heng Investment Holdings Private Limited, a company that boasts an exceptional portfolio of renowned international lingerie brands in Malaysia, including Sorella, Pierre Cardin Lingerie MY, Young Hearts, and Felancy. With its roots dating back to 1975, Sing Chye Heng has emerged as one of the leading innovators in the intimate apparel industry in Singapore and continues to thrive today.

At Sorella, we are committed to designing and producing high-quality lingerie specifically tailored for the Asian market, available for purchase online in Malaysia. Equipped with our very own Research and Development arm, our team of talented and passionate designers and merchandisers consistently pushes the boundaries of innovation and creativity.

Sorella believes in celebrating and cherishing every woman's innate femininity. Our mission is to highlight and enhance your natural beauty and curves with our exquisite lingerie and sexy undergarments available for online shopping in Malaysia. Our products provide unparalleled support, superior shaping, desired toning, and an overall sense of flawlessness.

With Sorella bras and panties, you can cherish yourself and unveil your true feminine allure. We invite you to discover and indulge in your body, fostering self-love through our premium lingerie and sleepwear collections in Malaysia.

MISSION

Sorella Malaysia's online shopping website is dedicated to bringing out the very best in every woman. We aim to highlight your individual uniqueness and strengths. Our focus is on creating empowering lingerie that enhances and contours, supporting and expressing your inherent femininity, and boosting your self-confidence. Every Sorella woman embodies sophistication, delicacy, confidence, and is always at her fullest potential.

Our products are the result of meticulous research and continuous communication with women to understand their needs and desires. This allows us to better tailor our offerings to your figure and lifestyle. Sorella's online shop also aims to educate women about the importance of achieving the perfect fit and increasing their understanding of breast health and physical well-being.

VISION

The name "Sorella," meaning sister in Italian, embodies our vision of providing care and support for women through quality lingerie and bras in Malaysia at every phase of their lives.

With over 30 years of excellence in the industry regionally, Sorella's online bra shop in Malaysia aspires to be recognized as a leading premium lingerie brand. We are dedicated to redefining the concept of supremely fitted, luxuriously comfortable lingerie that empowers women to move seamlessly from the bedroom to the boardroom with confidence and style.

Our vision of the Sorella woman is multifaceted. While she is confident and strong, she is also elegant, fully adaptable, and wholly unique. At Sorella, we are committed to helping women embrace their individuality and feel their best, knowing that they are supported by the finest lingerie Malaysia has to offer.

At Sorella (M) Sdn Bhd, our company culture is deeply rooted in our commitment to empowering women and celebrating their inherent femininity. As part of the Sing Chye Heng Investment Holdings Private Limited family, we uphold a set of core values and principles that guide our actions, interactions, and aspirations. Our culture can be summarized in the following key elements:

1. Empowerment: We believe in the power of lingerie to empower women. Our mission is to enhance and contour, support and express, and ultimately boost the self-confidence of every woman. We encourage our employees to take initiative, make decisions, and strive for excellence in their roles.
2. Innovation and Creativity: Our dedication to innovation and creativity is evident in our commitment to research and development. We foster a culture of continuous improvement, encouraging our talented designers and merchandisers to push the boundaries and achieve the pinnacle of innovation in the intimate apparel industry.
3. Customer-Centric Approach: We prioritize our customers' needs and desires. Our products are the result of detailed research and consistent communication with women to better understand their preferences. We aim to provide a seamless and personalized online shopping experience, catering to individual figures and lifestyles.
4. Self-Love and Confidence: Just as we encourage women to cherish and celebrate their innate femininity, we also promote a culture of self-love and confidence among our team members. We believe that a confident and empowered workforce is essential to achieving our mission.
5. Education and Empowerment: Sorella (M) Sdn Bhd not only sells lingerie but also aims to educate and empower women. We are committed to sharing knowledge about the importance of a perfect fit, breast health, and overall physical well-being. Similarly, within our organization, we encourage continuous learning and personal growth.
6. Diversity and Uniqueness: We embrace diversity and uniqueness, both in our product offerings and among our employees. Our vision of the Sorella woman is multifaceted—confident, strong, elegant, adaptable, and wholly unique. We value the diverse perspectives and backgrounds of our team members.
7. Long-Term Vision: Sorella was formed with a long-term vision of providing care and support to women throughout their lives. We aspire to be recognized as a leading premium lingerie brand, redefining comfort and style in intimate apparel.

In summary, our company culture at Sorella (M) Sdn Bhd revolves around empowering women, fostering innovation, prioritizing customer needs, promoting self-love and confidence, educating and sharing knowledge, embracing diversity, and working towards a long-term vision of excellence. We believe that by embodying these values and principles, we can truly make a difference in the lives of women, both within and outside our organization.