RAYA Collective Sdn Bhd

An innovative local brand, Raya!, dedicated to bringing natural, sustainably farmed durians to consumers in Malaysia and internationally.

We were inspired to create this brand when we met our smallholder farmers, as they shared their care for the Earth, dedication to the orchards and the longstanding family heritage passed down through the trees. We aim to tell these stories and bring their premium quality produce to consumers.

Backed by a serial-entrepreneur-cum-angel-investor, and a leading exporter of durians, we have a strong foundation to build the brand on. We are a young team, supported by experienced mentors.

Sustainability: We champion sustainable agriculture - by supporting farmers who adopt chemical-free, regenerative farming practices and connecting consumers to the trusted source of their fruits.

Appreciation of local culture: Each orchard has a story, embedded in the local kampung culture. We incorporate these unique cultural elements into our consumer experience.

Innovative thinking: We challenge conventional thinking; we think outside the box; we break the rules of how things are done. This is a place where creativity and boldness are celebrated, fostered by an open team culture.

Growth: As an early-stage startup, there are significant opportunities for each team member to take responsibility and grow. We are guided by our experienced investors with deep industry insights, from whom we can learn from.

... and importantly, we also have fun! The process matters as much as the end results, and we build a tight-knit team that supports each other along the way.